The Muscadet Experience offers a fun, immersive, and sensory journey into the world of Muscadet – Nantes’s emblematic wine. To experience it, wine lovers should head to La Muscadetterie, in Nantes.
Designed as a journey where one and all can discover Muscadet wine, The Muscadet Experience invites visitors to explore this grape using all 5 senses.
Participants are first welcomed by a guide who introduces them to the history of Nantes’ wine region.
Visitors then embark on a series of sensory activities and games: touching stones, smelling wine aromas, listening to sounds, tasting, and observing.
As the experience unfolds, participants discover the history of Muscadet, learn to identify the characteristics of this Loire Valley wine, understand its connection to the terroir, and explore the diversity of flavours and aromas.
The experience concludes with a guided tasting of five Muscadet vintages. Non-alcoholic alternatives are also available, allowing everyone to fully enjoy the experience.
Both educational and lively, The Muscadet Experience offers a unique introduction to Nantes’ wine region. It serves as an ideal gateway to the “Le Voyage dans le Vignoble” itinerary, or as a complementary experience for those wishing to deepen their knowledge of Muscadet.

Why discover The Muscadet Experience?
• A fun and sensory introduction to Muscadet
• An accessible and educational approach, suitable to all levels – from beginners to experts
• A celebration of the Nantes region’s wines and vineyards • An experience that is easily incorporated into a trip to Nantes
La Muscadetterie, Rue du Marché Commun, Nantes
How to get there?
Public transport: Courocerie, Bénélux, Tréca, Aiguillon
Tuesday to Friday, year-round, by reservation only. Duration: approximately 1.5 to 2 hours.
€35 per person
€15 per child. Suitable for ages 10 and up.
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